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Search Marketing
Are you a business owner and your unsure of how much of your budget you should be investing on the web to promote your business. Currently over 86% of consumers visit the web before they make any buying decision, weather they are buying a TV, home, car or simply looking for a landscaper. These are large numbers and any smart business owner should know that a strong online campaign customized to their specific needs is very important. If you are a business owner or the manager of a business who makes these types of decision you need to be asking yourself these questions.
Who is my competition and what are they doing online?
What kind of budget can I comment to advertising online?
Does my website get the proper conversions to be successful online?
Who are my consumers and what re they looking for when the go online?
These are most of the important factors to consider if you are serious about being successful online. You need to know if your customer is going online and just simply looking for directions or if they are want to actually just conduct business via the web or phone. Of course this varies depending on the industry you are in and the type of products or services you provide.The internet is a more effective way to market any business in today’s digital world, however a large percentage of business owners only devote less than 5% of their total advertising budget to the internet. Many companies are still using main stream media such as; newspapers, radio, magazines, etc. All of these can be effective marketing tools but the cost and RIO are not as effective as they were several years ago. The reason most businesses avoid the web for marketing is their lack of understanding of it’s mechanics and how to even go about starting an online marketing campaign. The best plan of action for any business looking to advertise and market online is to find a company that has experience in online marketing. They will usually start out by identifying a budget you feel comfortable devoting to the internet. They will then tailor a campaign the will get you the best ROI for you money. Sometimes the best plan of actions is a mixture of pay per click campaigns, banner placement, directory submission, press releases and other forms of article and content submission. While the pay per click campaign can get immediate results a good marketing company will focus on revamping your current website to apply the proper keyword density to get you site to rank organically under the keywords that have the highest search volume relevant to your industry.Just remember that hiring a company to manage an online marketing campaign for you to make sure they are able o provide you with statistics and reports to show what type of results you are getting and you can adjust your efforts based on that information. To find out more about search engine marketing and other forms of internet advertising visit us online at www.dallasprowebdesigners.com
Posted in Internet Marketing
Tagged article city, Internet Marketing, search engine marketing, seo
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Choosing a Maintenance Plan
Choosing a maintenance plan for your company can very depending on the size of your company and the type of results you would like to get from your website. Most big corporations have started hiring people to maintain and handle the day to day activities that go in to maintaining a website. For any company that wishes to be successful online with their website they will either need to contract someone from outside their business or bring someone in that has the experience. Websites are still used for simply displaying information about a company or acting as a brochure showing pricing, location etc. This is still fine for a lot of companies. Take a car dealership, or mortgage company and a website just showing some basic information is really just a waste. 86% of all people looking to purchase a vehicle or buy a house does ALL their research online first and chooses a company to use from that research and they never pick up a phone or leave their house. Having a website that can interact, provide resourceful information such as vehicles in inventory, interest rates, and even pull credit to pre-qualify them are all necessary to be competitive in these industries.
Studies show that regardless of the type of business or the type of industry having a website that can do stuff similar like interact, provide real time quotes, real time pricing, current projects or portfolio can dramatically increase your business 10 fold especially if you are one of the firsts in your industry taking the steps to make it happen. Take a landscape company for example. Imagine a landscaping company with a pricing and appointment scheduler built into the site. The customer simply pulls up the site, registers as a user creates a profile and sites the days and times and the outline of services needed and in return gets real time pricing based on that information. Image how much more business a landscape company could retain vs just site they go to and it says what they do, provides a phone number and thats it. Well 99.9% of all landscape companies out there provide just that. These concepts would even work better for doctors offices, carpet cleaning, plumbers, and the list goes on or ever. The problem with this is the acceptance by business owners. They do not understand the concept and the power behind the Internet, but more and more are coming around every day.
Having someone to maintain your website, keeping the content fresh, rotating images out, maintaining a blog are necessary to benefit from the web. So when choosing a web maintenance plan determine if you just want to do the basics or do you want to design a goal and use your web management to slowly push towards the goal. IF managing a blog something you need maintained then the efforts of the company you hire to maintain it should think of long term results when placing articles and how they will effect you in your indexing. There are many different maintenance plans available and each designed to produce different results. Just be sure and discuss were you would liek to see your company at online in say 2 months, 6 months and even a year and it will help determine the best plan for you.
Sponsored Search
As a web design and search engine marketing firm we do a lot of pay per click campaigns for our clients, because they lack proper organic placement. We set up various campaigns to help them increase their online traffic while we focus on the content of their website and make the changes necessary for them to create useful keyword organic indexing. We also have to check the amout of back links the client has to make sure it is a sufficient amount and that the quality of each back link is okay.
Organic Indexing
Key fundamentals in getting indexed organically under the specific keyword you want requires a lot of attention to detail and most importantly it requires a lot of time. We are going to conduct an experiment to see how long it take to get indexed for certain keyword using our blog here at Dallas Pro Web Design Studio’s. This will be a 4 week test using different variations of certain keywords to see how Google and other major search engines decide to rank us. Weather we index under number 100 or number 1 this experiment will help us all better understand the true nature behind each spider. Also during the experiment we will alter the description, title, and keywords in the meta tags to see if they have any effect on the ranking.
